Bonnie Swayze Obituary, Bonnie Swayze, president of Alliance Rubber, dies at 72
Bonnie Swayze, the dedicated owner and president of Alliance Rubber Co., passed away Tuesday night. The company, a cornerstone of Franklin, Kentucky, confirmed her death Wednesday morning. She was 72.
For decades, Swayze was the driving force behind the globally recognized rubber band manufacturer, famously known for its “Gotcha!” brand. Under her leadership, Alliance grew from a regional operation into an industry leader, proudly bearing the tagline “Made in the USA.” Her commitment to quality, innovation, and her employees was unparalleled, fostering a deep sense of community within the company and the town of Franklin.
More than a business leader, Bonnie was a beloved local figure. Her passion extended beyond the factory floor to active involvement in civic and charitable endeavors throughout Simpson County. She was a steward of both her family’s legacy and the community’s wellbeing.
Her passing marks the end of an era for Alliance Rubber and Franklin. She leaves behind a legacy of resilience, entrepreneurial spirit, and profound local impact. The company and community mourn a leader whose vision and heart were as strong as the products she proudly produced.